MULTIMEDIA STORY: PERCEPTION OF MASS AUDIENCE

The article is devoted to the perception of the genre of journalistic multimedia stories. Having considered the basic features of the interaction of this genre with a mass audience in connection with the implementation of key features of journalism and journalistic text, as well as actual changes of the Russian language in the practice of journalism, the author comes to the conclusion that the effect of multimedia stories is significantly enhanced translates the problem of perception at a deeper level, which is not just getting information about the event, and the assimilation of the differently encoded meanings of the message.

perception, multimedia story, the genre, the mass audience, journalism