THE NEW BUSINESS MODEL OF MULTIVARIATE MEDIA PRODUCTS FOR GENERATION Z

The article is on the Russian and the Japanese experience of the reasons of falling circulations online publications and analyzes the effects of the sharp increase in demand for tablet computers, which have become the fastest-growing category of personal electronics and displacing readers and e-books.We consider the “agenda” of publications continue to publish materials about the events and situations in the local life: do not read the press center in the Russian province in the belief that it is too far from the peopleThe material contains a forecast, whether the Internet will be able to occupy a niche, which are traditionally the newspaper whether he will be able to completely replace the function of the print media.

online audience, tablet computers, the era of print media, individualized information, read news rating, content analysis of the materials, generation X, Y, Z, web logs