Modeling the media educational potential of the television industry as a post-crisis phenomenon

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Abstract

The modeling of the media educational potential of the television industry as a post-crisis phenomenon is considered. The complex of theoretical and empirical approaches such as modeling, case-study, semi-structured expert interviews was used. According to the results of this research, the fact that the television industry has the media educational potential and employs it in the professional activity is confirmed. There are three models of the media educational potential of the television industry (MEPTI), that are determined by differentiated professional aims: MEPTI in the media training of professionals; MEPTI in the qualification improvement of professionals; MEPTI in improving media literacy of broad audience. The realization of media educational potential is seen in federal and regional segments of the television industry, regardless the type of media companies. However, different forms of media educational potential are applied by the television industry that is seen not only in the collaboration with universities, but also in the autonomisation of media educational practices.

About the authors

Aleksandr A. Yefanov

Russian State University for the Humanities; HSE University

Author for correspondence.
Email: yefanoff_91@mail.ru
ORCID iD: 0000-0002-9979-9224

Candidate of Sociological Sciences, Associate Professor, Associate Professor of the Department of the Theory and Practice of Public Relations, Russian State University for the Humanities; Associate Professor of the Institute of Media, HSE University

20 Myasnitskaya St, Moscow, 101000, Russian Federation

Maksim A. Pugachev

Orenburg State University; State TV and Radio Company “Orenburg”

Email: pugachevma@mail.ru
ORCID iD: 0000-0001-6255-7646

senior lecturer, Department of Journalism, Orenburg State University; Chief Editor, Information and Thematic TV and Radio Programs Service, State TV and Radio Company “Orenburg”

13 Prospekt Pobedy, Orenburg, 460018, Russian Federation; 3 Televizionnyi Pereulok, Orenburg, 460024, Russian Federation

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