SOCIAL MECHANISMS OF DEVELOPMENT OF MOSCOW CULTURAL CENTER “ZIL”

The article deals with social mechanisms and development tools implemented in the ZIL Cultural Center. They act as an emerging beginning, as a controlling force for solving the assigned primary tasks. Social management actions are designed to ensure the restructuring of management systems of the Cultural Center, to stimulate non-standard solutions and the optimization of cultural goods. The author focuses on the formation of social changes, new strategies for the development of the ZIL Cultural Center, various methods and forms of cultural interaction between the administration and citizens. Today, the cultural policy of Russia is very actual and the support of the state in the sphere of culture and creative entrepreneurship is extremely important.The goal in action is the determining principle, the controlling force, which, like the law, determines the way and nature of its actions and which it must subordinate to its will. To set goals, any managerial impact at different levels is reduced. Plan, normative act, current disposition, etc. Ensure consistency in the functioning of certain elements of the social management mechanism.The transition from the essence of social management to its content, i.e. From goal to function, means differentiation and systematization of goals. In accordance with this provision, the basic functions of management (coordination planning, organization, regulation, etc.) are elements of the social control mechanism.The variety of social interaction solves the most important problems and acquires special relevance in connection with changes in the cultural life of the city, with its new direction of reorganizing cultural centers.