Email this article 
Image of Power in the Context of Archetype Theory
- Authors: Ivanova M.G.1
-
Affiliations:
- Peoples’ Friendship University of Russia (RUDN University)
- Issue: Vol 7, No 3 (2020)
- Pages: 195-204
- Section: CURRENT PROBLEMS OF PUBLIC ADMINISTRATION
- URL: https://journals.rcsi.science/2312-8313/article/view/317672
- DOI: https://doi.org/10.22363/2312-8313-2020-7-3-195-204
- ID: 317672
Cite item
Full Text
Abstract
Images of statesmen often reflect the social and social phenomena that occur in society, since they become the value choice of the majority of the population. This article proposes the hypothesis that values reflect the archetypes of the collective unconsciousness. In this regard, the study of archetypes, on the one hand, contributes to the creation of continuity of deep value bases between past and future generations. On the other hand, it allows to analyze and predict the success or failure of public and state initiatives. Also, in times of crisis and spread of pseudo-values, we can talk about the manifestation of the Shadow archetype in the images of false heroes in society. The article considers the archetype of the Shadow through the analysis of portraits of Russian political figures of the 90s, presented in the concept of Russian sociologist Zh.T. Toshchenko.
Keywords
About the authors
Maria G. Ivanova
Peoples’ Friendship University of Russia (RUDN University)
Author for correspondence.
Email: ivanova_mg@pfur.ru
ORCID iD: 0000-0002-9296-8013
PhD in Philosophy, Assistant Professor of the Department of Political Analysis and Management
Miklukho-Maklaya str., 6, Moscow, Russian Federation, 117198References
- Kapyshev A., Kolchigin S. Filosofija grjadushhego. Istinnyj Put’ Cheloveka [Philosophy of the Future. The True Path of Man]. 2nd ed. Moscow: Belye al’vy; 2006. 224 p. (In Russ.).
- Shvarc Sh. Kul’turnye cennostnye orientacii: priroda i sledstvija nacional’nyh razlichij [Cultural Value Orientations: The Nature and Consequences of National Differences]. Psihologija. Zhurnal Vysshej shkoly jekonomiki. 2008; 5 (2): 37–67 (In Russ.).
- Ivanova M.G. Arhetipy kul’tury. Poisk central’nogo arhetipa: monografija [Archetypes of Culture. Search for the Central Archetype]. Moscow: FLINTA; 2019. 480 p. (In Russ.).
- Mjuller-Lier F. Sociologija stradanij [Sociology of Suffering]. Leningrad: Izd. S.-Z. Prombjuro VSNH; 1925. 269 p. (In Russ.).
- Nizhnikov S.A. Duhovnoe poznanie v filosofii Vostoka i Zapada [Spiritual Knowledge in the Philosophy of East and West]. Moscow: RUDN; 2009. 427 p. (In Russ.).
- Toshhenko Zh.T. Fantomy rossijskogo obshhestva [Phantoms of Russian Society]. Moscow: Centr social’nogo prognozirovanija i marketinga; 2015. 668 p. (In Russ.).
- Kjempbell Dzh. Tysjachelikij geroj [The Thousand-faced Hero]. SPb.: Piter; 2016. 520 p. (In Russ.).
- Ivanov V.G. Global’noe grazhdanskoe obshhestvo: stanovlenie novogo aktora mirovoj politiki. Chast’ 1 [Global Civil Society: The Formation of a New Actor in World Politics. Part 1]. Vestnik Rossijskogo universiteta druzhby narodov. Serija: Politologija. 2010; 4: 106–115 (In Russ.).
Supplementary files
