THE HISTORY OF DEVELOPMENT OF THE “SOFT POWER” POLICY IN CHINA

The article is devoted to the People’s Republic of China “soft power” policy. The author holds a historical analysis of appearance of China's foreign policy vector, which is based on tradition and "Eastern" specificity. Nowadays China’s role at the region and international level is very significant, it is linked to the country opinion in the settlement of international conflicts, decision of the global problems, participation in various scale’s events. Over the 66 years of the People's Republic of China’s existence the country has shown itself in many areas: economic, political, humanitarian, social, financial and others. The author emphasizes that nowadays the Chinese image policy is one of the most urgent and popular. The Government of China created a platforms for the implementation of the “soft power” policy to abroad - it's Confucius Institutes, Chinese cultural centers and others. The governance of China actively leads the "soft power" in the implementation of domestic and foreign policy of the state.

“soft power”, China, image policy, international cooperation