MERCHANDISING ANALYSIS OF THE RANGE OF HEPATOPROTECTORS IN PHARMACIES, LERMONTOV


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Abstract

Pathology of the liver occupies a leading place among the diseases of the digestive system. The situation requires more frequent assignment of hepatoprotectors. The aim of this work is the study of the classification, carrying out merchandising analysis of the assortment of hepatoprotectors of plant origin. The researches revealed that assortment of hepatoprotectors is closely linked to objective factors: the location of pharmacies, the presence of large stores, by number, age, needs and purchasing power of the population. Also the range is influenced by subjective factors, for example, the activities of pharmacists engaged in replenishment assortment of drugs.

About the authors

K. V Kabanok

Pyatigorsk Medical and Pharmaceutical Institute - a branch of Volgograd State Medical University, Pyatigorsk

Email: mishkar_7679@mail.ru

I. S Lugovoy

Pyatigorsk Medical and Pharmaceutical Institute - a branch of Volgograd State Medical University, Pyatigorsk

Email: shata61@bk.ru

References

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Copyright (c) 2015 Kabanok K.V., Lugovoy I.S.

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