Antihistamines: research and analysis of the regional retail market
- Authors: Prokopenko V.V.1, Kabakova T.I.1, Chernikov M.V.1, Goryachev A.B.2, Mikhailova S.A.1, Knysh O.I.3
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Affiliations:
- Pyatigorsk Medical and Pharmaceutical Institute – branch of Volgograd State Medical University
- Sechenov First Moscow State Medical University
- Tyumen State Medical University
- Issue: Vol 9, No 5 (2021)
- Pages: 400-409
- Section: Articles
- URL: https://journals.rcsi.science/2307-9266/article/view/111712
- DOI: https://doi.org/10.19163/2307-9266-2021-9-5-400-409
- ID: 111712
Cite item
Abstract
The aim. Focused on optimizing the assortment portfolio of pharmacy organizations and improving the process of drug supply to end-consumers, the aim of the study was to analyze the regional pharmaceutical market for antihistamines.
Materials and methods. In the study, the following methods were used: a content analysis of regulatory documents; a documentary observation method of the volume of antihistamines sales; a sociological survey method. The objects of the study were accounting registers in 32 pharmacy organizations for 2020, as well as the sociological survey results of 174 respondents – consumers of antihistamines.
Results. The classification analysis of 38 international non-proprietary trade names of antihistamines, represented by 187 names of drugs, revealed the prevalence of the first-generation drugs (63%). On the Russian pharmaceutical market, there were also 55% of foreign production drugs. At the regional level, there are 66 types of drugs in circulation, 50% of which are second-generation ones. The cost analysis showed rather a wide rage of the pricing proposal and the economic availability of antihistamines for patients. The sociological survey revealed the fact that 46% of the consumers were ready to pay for the necessary drugs in the price range “over 100 and up to 500 rubles” (over $ 1.38 and up to $ 6.88) for one conventional package. A medical-demographic profile of the antihistamines consumer at the regional level has been made up, and guidelines for pharmaceutical specialists on managing the assortment portfolio of pharmaceutical organizations have been developed.
Conclusion. As a result of the study, the following facts have been established: the seasonal peaks in the antihistamines consumption; a gradual renewal of the pharmacies assortment portfolio due to the increased consumption of the second and third generation antihistamines. The medical and demographic profile of the consumer should be taken into consideration when planning a drug provision for the patients with allergic pathologies, and it is connected with the growth in pharmacies profits due to the sale of drugs in the range from 100 to 500 rubles (from $ 1.38 to $ 6.88). The methodical recommendations have been brought to the attention of the management of regional pharmacy organizations.
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##article.viewOnOriginalSite##About the authors
Viktoria V. Prokopenko
Pyatigorsk Medical and Pharmaceutical Institute – branch of Volgograd State Medical University
Author for correspondence.
Email: prokopenko_victory@mail.ru
ORCID iD: 0000-0003-4251-4694
Postgraduate student of the Department of Economics and Health Organization and Pharmacy
Russian Federation, 11, Kalinin Ave., Pyatigorsk, 357532Taisiya I. Kabakova
Pyatigorsk Medical and Pharmaceutical Institute – branch of Volgograd State Medical University
Email: kabtais@mail.ru
ORCID iD: 0000-0001-6182-5637
Doctor of Sciences (Pharmacy), Associate Professor, Professor of the Department of Organization and Economics of Pharmacy
Russian Federation, 11, Kalinin Ave., Pyatigorsk, 357532Maxim V. Chernikov
Pyatigorsk Medical and Pharmaceutical Institute – branch of Volgograd State Medical University
Email: m.v.chernikov@pmedpharm.ru
ORCID iD: 0000-0001-8340-1296
Doctor of Sciences (Medicine), Associate Professor, Acting Director, Head of the Department of Pharmacology with the Course of Clinical Pharmacology
Russian Federation, 11, Kalinin Ave., Pyatigorsk, 357532Andrey B. Goryachev
Sechenov First Moscow State Medical University
Email: abgor61@gmail.com
ORCID iD: 0000-0002-6844-4578
Doctor of Sciences (Pharmacy), Associate Professor, Professor of the Department of Life Safety and Disaster Medicine of Sklifosovsky Institute of Clinical Medicine
Russian Federation, Bldg. 2, 8, Trubetskaya Str., Moscow, 119991Svetlana A. Mikhailova
Pyatigorsk Medical and Pharmaceutical Institute – branch of Volgograd State Medical University
Email: mihaylovaswt@yandex.ru
ORCID iD: 0000-0001-5950-3188
Candidate of Sciences (Pharmacy), Associate Professor, Associate Professor of the Department of Organization and Economics of Pharmacy
Russian Federation, 11, Kalinin Ave., Pyatigorsk, 357532Olga I. Knysh
Tyumen State Medical University
Email: knysho@mail.ru
ORCID iD: 0000-0001-6150-1683
Doctor of Sciences (Pharmacy), Professor, Head of the Department of Pharmaceutical Disciplines of the Faculty of Pharmacy
Russian Federation, 54, Odesskaya Str., Tyumen, 625048References
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