SPECIFIC MARKETING STUDIES OF ASSORTMENT OF DIURETIC DRUGS IN PYATIGORSK PHARMACIES


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Abstract

Diuretics are ones of the most popular classes of antihypertensive remedies. They are characterized by low cost, high efficiency, and a good acceptability. Therefore the purpose of the research was to study an assortment of diuretics and to develop merchandise inventory of a pharmacy organization to improve quality of population drug supply. During the research we used methods of system, economic and statistic analysis, questioning, content-analysis and ABC-analysis. The research resulted on three groups of diuretic remedies depending on the specific density in general revenues from realization of these drugs group A. Group B amounted to 29.3% of the turnover. The rest 13 names were included in a Group C, their share was 29.4% of an amount of diuretics drugs. Pharmacy should always have drugs from the groups A and B.

About the authors

E. V Kleychuk

Pyatigorsk Medical and Pharmaceutical Institute, branch of Volgograd State Medical University of the Ministry of Healthcare of Russia, Pyatigorsk

Email: klejchuk-e-v@mail.ru

S. A Mikhaylova

Pyatigorsk Medical and Pharmaceutical Institute, branch of Volgograd State Medical University of the Ministry of Healthcare of Russia, Pyatigorsk

L. A Zolotukhina

Pyatigorsk Medical and Pharmaceutical Institute, branch of Volgograd State Medical University of the Ministry of Healthcare of Russia, Pyatigorsk

N. A Andreeva

Pyatigorsk Medical and Pharmaceutical Institute, branch of Volgograd State Medical University of the Ministry of Healthcare of Russia, Pyatigorsk

E. A Popova

Pyatigorsk Medical and Pharmaceutical Institute, branch of Volgograd State Medical University of the Ministry of Healthcare of Russia, Pyatigorsk

O. G Ivchenko

Pyatigorsk Medical and Pharmaceutical Institute, branch of Volgograd State Medical University of the Ministry of Healthcare of Russia, Pyatigorsk

Email: ivch-olga@yandex.ru

References

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Copyright (c) 2014 Kleychuk E.V., Mikhaylova S.A., Zolotukhina L.A., Andreeva N.A., Popova E.A., Ivchenko O.G.

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