MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT

Nowadays there is an active growth of veterinary pharmacy organizations and con- sumed medicinal drugs for veterinary use. Content-analysis showed that there was an in- sufficient number of studies devoted to the activity of veterinary pharmacies. The purpose of our work was the analysis of correspond- ence of range fullness of veterinary pharma- cies to the contemporary state of pharmaceuti- cal market of drugs for veterinary use. Veteri- nary clinics and pharmacies of Moscow and Moscow oblast were the object of our study. We have applied sociological methods (ques- tionnaire, interview), marketing and statistic analysis methods.We have established that liquid dosage forms (53%) occupy the biggest part of drugsin the State Registry of Veterinary Drugs. So- lutions occupy 68% of this amount. Antimi- crobial drugs for systematic use (40%) are the most numerous drugs from pharmacothera- perutic group represented in the State Regis- try. Assortment of veterinary drugs is targeted mainly on a farm livestock (more than 50%). 58% of the market share is domestic drugs. Principal commodity groups which are re- leased by veterinary pharmacies are feed-stuff(31%) and drugs (30%). Pharmacy organiza- tions does not have sufficient number of drugs in their assortment (fullness coefficient 7.9%) which speaks about nonconformity of the as- sortment fullness.

pharmacy, veterinary, veterinary pharmacy organizations, veterinary drugs