Anniversaries and Obituaries as Tools for Constructing Corporate Identity at Timiryazev Academy (1865–1925)

Based on a multidisciplinary approach integrating methodologies from historical anthropology, sociolinguistics, and memory studies, this article investigates the role of anniversary and obituary publications in shaping corporate identity within Petrovskaia (Timiryazev) Agricultural Academy between 1865 and 1925. Through an analysis of representative texts from specialized, socio-political, and mass-circulation publications, mechanisms are revealed for constructing the academy’s pantheon of glory. A tripartite pattern of esteem emerges, combining values of advanced science, free-thinking, and service to society. The evolution of commemorative strategies is traced — from cautious self-representation during the 1890 jubilee celebration to deeper historical introspection and integration into national context by 1915. Special attention is given to the process of academic canonization of key figures (K.A. Timiryazev, I.A. Stebut et al.) whose biographies in obituaries acquired traits reminiscent of secular hagiography. The work argues for both conceptual stability and flexibility in established rituals of remembrance, which not only survived changes in political regimes but successfully adapted to ideological demands under Soviet power, ensuring symbolic continuity and preservation of the academy's historical reputation amidst shifting sociocultural conditions.

Memory rituals, corporate identity, Timiryazev Academy, anniversary publications, obituaries, historical anthropology, commemoration practices, periodical press