Repetition as an Effective Means of Information Conveyance and Audience Attention Retention in Concise Texts of English-Language Podcast Announcements

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Abstract

This study investigates various forms of repetition in texts that describe the content of podcast episodes. The research corpus comprises 20 texts from two American podcasts and 20 texts from two British podcasts, all of which were selected from the top-ranked academic-themed podcasts of 2024 and 2025. Employing stylistic and linguistic-pragmatic analysis techniques, along with systematic organization, classification, and quantitative assessment of the data, a comparative method was utilized. The findings reveal that repetition serves as a means of rhetorical impact in these texts. It is shown that the analyzed English-language texts for episodes of American and British podcasts are characterized by a predominance of lexical repetition, heavily relying on the use of the address pronoun “you,” morphological repetition, and structural repetition within single sentences. The British corpus exhibits a more active engagement with parallel constructions and anaphoric repetition compared to the American texts. Additionally, a common feature across both corpora is the low frequency of epiphora, as well as repetitions of exclamatory and interrogative constructions. The conclusion is drawn that repetition in English-language concise texts is multifunctional: it aims to capture the audience's attention and stimulate their interest in the presented information.

About the authors

I. P. Khoutyz

Kuban State University

Email: ir_khoutyz@hotmail.com
ORCID iD: 0000-0003-4141-5395

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