Management of social practices of active longevity in the region

The understanding of existing social practices for active longevity is found within the conceptual paradigm of influencing this process from the perspective of the structural-functional approach. The relevance of this issue is linked to the global ageing population processes and its social, demographic, and economic impacts. The modern view of ageing population is changing. In the management model of Russian society, there is a shift from the concepts of "elderly population" and "elderly people", which are associated with frailty and weakness, to the term "older generation", which is seen as active and capable of self-care. This trend was recorded in scientific discussion and in the foundational conceptual document "A Strategy for Action in the interests of elder citizens in the Russian Federation until 2025". Active longevity we treat as a set of targeted actions by management entities and as a complex of actions by social agents, who are united by common interests and act to improve the quality of life for older individuals. This age is also referred to as the "third age", indicating its "normalcy" in relation to other age groups. Today, active longevity in Russian and world practice is viewed more broadly than medical care. Active longevity includes aspects such as quality of life, well-being, social activity, employment, opportunities for sports, and opportunities for increased communication. It has been determined that in modern society, the paternalistic approach to solving problems.is taking a back seat. The state acts as an initiator and subject that shapes framework relationships through a project-based approach. Due to delegating some of the management functions and tasks to society, including those related to the active longevity of the older generation, it becomes possible to more effectively use resource potential and regional features. The purpose of the study is to get a sense of the needs of the older generation in the category of "active longevity" within the context of regional management mechanisms, to identify and determine the importance of preserving values for the older generation, and to relate social values and practices of active longevity to the activities of the state and public organizations. To solve the research tasks, we conducted a sociological study among the older population of the Tyumen region. We identified their needs and views on active longevity. In addition, we found that at all levels of management and authority in the Tyumen region, there is continuity of programs and projects that unite efforts for active longevity. We recorded an expansion in social policy directions and their implementation in the Tyumen region with regard to the elderly population. However, there is no full correlation with the needs of the 55+ age group regarding active longevity practices.