Intellectual capital as basis of organization's strategic potential

This article analyzes the management of an organization's intellectual capital and its impact on its growth and development. In the context of the modern knowledge-based economy, intellectual capital is becoming a key factor in an organization's competitiveness, ensuring sustainable development and innovative potential. Effective intellectual capital management enables an organization to create supportable competitive advantages, foster an innovative culture, and ensure long-term success in a dynamic economic environment.

Aim. The study is to identify the key components of intellectual capital, which are the basis of the strategic potential of the organization.

Results. The study identifies aspects of the impact of key components of intellectual capital on an organization's strategic potential. It defines the role of intellectual capital in ensuring an organization's competitive advantage and long-term sustainability, as well as successful implementation of strategic initiatives. A model for managing intellectual capital has been developed to enhance the organization's strategic potential. The need for a systematic approach to managing intellectual capital and incorporating it into the organization's overall management and strategic planning process is emphasized.

Conclusions. Intellectual capital and strategic potential are directly interconnected and complementary elements of an organization. Effective intellectual capital management allows organizations to build and advance their strategic potential, while ensuring a sustainable competitive benefits.