External and internal threats as a risk factor for effective political communication of local governments

The article outlines the features of political communication of local governments in the context of new information challenges and threats. The role of municipal administrations in the formation of the information fi eld is determined by the example of the Saratov region. The tasks facing the heads of local administrations in the process of information and communication support of their professional activities in social networks are analyzed. The risk factors for information support of the activities of local governments in the modern information space are identifi ed. The article also examines information threats related to both internal processes and external factors of infl uence that local administrations of both large and small municipalities have to work with in the information space. The author also defi nes a number of criteria and recommendations that contribute to reducing information risks and threats, which signifi cantly improve the eff ectiveness of political communication of local governments.