Entertainment and educational preferences of youth as a resource of political socialization

The presented research is built around the question of conditions for the effective use of images of mass culture as a resource for correcting the life strategies of young people. It is concluded that the images produced by mass culture are potentially able to significantly influence formation of life strategies of young people, only if there is a certain set of conditions. They should correspond to the structure of society and the relationships between its layers, which form ideas about prestige of the currently dominant identity and associated behaviors, correlate with the degree of stability of image of the “sacred past” of the community and the degree of authority of institutions that perform the function of monitoring compliance with established norms. Thus, in the case of the promotion of new life strategies that differ significantly from the prevailing model, their effective implementation requires such conditions as a large-scale recomposition of the social structure and the crisis of the dominant identity, contributing to the growth of polarization of opinions in society and a synchronous increase in attention to the avoided cultural frames. Combination of these conditions makes it possible to adjust the value-behavioral models of generations whose socialization process has not yet been completed.