CREATIVE STYLISTICS: ONTOLOGY AND DIDACTICS

Introduction. The contents and linguistic-didactic potential of the new linguistic trend are studied in the article from the viewpoint of functional-stylistics. Aim and objectives – developing the ideas of N. A. Kupina and T. V. Matveeva, the founders of creative stylistics, and extending of its problematic. Material and methods. M. N. Kozhyna, N. A. Kupina, T. V. Matveeva, M. P. Kotyurova and others served as the theoretical material for the article; fragments of texts, which represent the creativity of their authors, served as empirical material. The research uses functional-stylistic and interdisciplinary approaches that analyze speech creativity in its extralinguistic causality. Results and discussion. The article reveals that the rise of creative stylistics as an independent area of speech studies was caused by M. N. Kozhina’s ideas on the differentiation between linguistic and verbal expressions. The links of creative stylistics with a number of disciplines united by anthropocentric paradigm are discussed, that is: resource stylistics, linguistic-pragmatics, discourse theory, etc. The tasks of creative stylistics are specified with the authors taking into account N. A. Kupina’s and T. V. Matveyeva’s conception. In the article the authors present the specificity of creative component in functional varieties of written speech: artistic, media, scientific and official texts. The authors find that creativity relates not only to surface layer but also to the semantic layer of the text, that diversity of manifestation depends on the functional, stylistic and discursive parameters of speech. The authors provide the examples of both productive and non-productive use of creative media in the texts of network literature, media and advertising. The authors point out that creativity in scientific texts is connected with the nature of cognitive activity, that creativity manifests itself through intellectual expressiveness while presenting new knowledge, that the scientist’s individual speech style influences the presentation. In the official sphere, creativity is associated with the emergence of new interactive forms of communication between administration and community and it is found primarily in non-documentary genres. Based on the achievements of creative pedagogics, the objectives and contents of adjacent applied disciplines (didactics, speech culture etc.) are adjusted to the necessity of forming a creative linguistic personality (in demand in the modern society). It is stated that the complex approach to language teaching, including verbal-semantic, cognitive and pragmatic-stylistic components of didactics helps to respond to the challenge. Conclusion. The interpretation of creativity with extralinguistic and discursive factors of communication being taken into account fits in the paradigm of modern speech studies and provides wide opportunities for creative stylistics in the research of the creative component of speech activity in all its diversity.

speech creativity, creative linguistics, creative stylistics, creativity of functional styles, linguistic personality, linguistic didactics