The comparative analysis of attitude of consumers from different segments of target auditorium to the fee-for-service in state multi-profile curative institution of Moscow


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Abstract

The article presents the results of sociological survey of two segments of target auditorium of consumers of fee-for-service in state multi-profile curative institution of Moscow. The comparative analysis of attitude to fee-for-services of consumers with policies of voluntary medical insurance and patients receiving fee-for-cervices according individual contracts. The statistical analysis of questionnaires made it possible to make up group portraits of consumers from every segment and to evaluate the degree of their satisfaction with level of medical fee-for-service.

About the authors

S. I Pushkova

The A.A. Vorokhobov municipal clinical hospital №67

Email: svyurova@yandex.ru
the heard of commercial services department 123423 Moscow, Russia

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