Business Communication in Arab Countries: Guidelines for Russian Entrepreneurs

The article examines the distinctive features of business communication in Arab countries, focusing on the interplay of cultural, religious, and social factors that shape negotiation practices and organizational interaction. Particular attention is given to the role of Islamic ethics in structuring business behavior. A central aspect of the analysis is the phenomenon of wasta, which in Arab societies functions as a mechanism for establishing trust and access. The paper also explores verbal and non-verbal communication patterns as well as the enduring importance of genderbased restrictions. These cultural dimensions are further examined in the context of digital communication, where traditional codes of etiquette and confidentiality remain influential. Drawing on academic studies and author's personal experience, the article formulates practical recommendations for entrepreneurs. It concludes that cultural adaptability, reliance on intermediaries, and respect for Islamic ethical frameworks are strategic necessities. Business success in the region is determined by the ability to establish trust and navigate the symbolic order of Arab societies.

Arab countries, business communication, Islamic culture, wasta, etiquette, gender norms, digital interaction, Russia, business practice