Improving methodological support for balanced development of the regional market for consumer goods

With growing sanctions pressure and geopolitical uncertainty, the stability of regional socio-economic systems is decreasing, and ensuring the balanced development of regional markets for consumer goods becomes a necessity. The article defines the features of the balanced development of the regional consumer goods market. In order to improve the methodological support for the balanced development of the market under study, a system of indicators is proposed, which includes indicators of the conditions of supply and demand. To ensure methodological unity in the work, the objectives of improving the tools for assessing the balanced development of the regional consumer goods market are clarified; a set of tasks that are consistently implemented using the appropriate planning tools is updated.