The development tendencies of web analytics tools

Abstract

The capabilities of website counters and methods of analyzing the tendencies of the development of various web-analytics tools are studied using Google Trends; promising approaches to more detailed research of the trends in the area of web analytics, a multi-aspect study of data from counters, services, and log analyzers aimed at optimization and promotion of websites of various organizations are presented. An overview is given for the sources of a comparative analysis of web-analytics tools, ratings, and data from the Ruward:Track laboratory on the number of added counters on the Russian Internet.