Email this article The development tendencies of web analytics tools
- Authors: Redkina N.S.1
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Affiliations:
- State Public Scientific and Technological Library, Siberian Branch
- Issue: Vol 51, No 3 (2017)
- Pages: 112-116
- Section: Information Analysis
- URL: https://journals.rcsi.science/0005-1055/article/view/150167
- DOI: https://doi.org/10.3103/S0005105517030050
- ID: 150167
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Abstract
The capabilities of website counters and methods of analyzing the tendencies of the development of various web-analytics tools are studied using Google Trends; promising approaches to more detailed research of the trends in the area of web analytics, a multi-aspect study of data from counters, services, and log analyzers aimed at optimization and promotion of websites of various organizations are presented. An overview is given for the sources of a comparative analysis of web-analytics tools, ratings, and data from the Ruward:Track laboratory on the number of added counters on the Russian Internet.
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About the authors
N. S. Redkina
State Public Scientific and Technological Library, Siberian Branch
Author for correspondence.
Email: to@spsl.nsc.ru
Russian Federation, Novosibirsk, 630200
