Translation Dominants of Fashion Industry Texts
- Autores: Volkova T.A.1,2, Rud D.D.1
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Afiliações:
- Linguistics University of Nizhny Novgorod
- Moscow State Pedagogical University
- Edição: Nº 11(905) (2025)
- Páginas: 32-38
- Seção: Linguistics
- URL: https://journals.rcsi.science/2542-2197/article/view/353863
- ID: 353863
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Resumo
The article presents the study of translation dominants of English-language fashion industry texts and the analysis of the techniques of their representation in the target texts. Analyzing two fashion books belonging to the instructive subtype of fashion discourse, authors identify translation dominants common to both books (informativity, dialogic interaction, expressivity of communication, communicative strategies of manipulation and self-presentation) that can potentially be extrapolated to the fashion discourse at large, as well as translation dominants typical of each book in particular (source text recipient, discourse values, interdiscoursivity, metalinguistic function of communication).
Sobre autores
Tatiana Volkova
Linguistics University of Nizhny Novgorod; Moscow State Pedagogical University
Autor responsável pela correspondência
Email: tatia.volkova@gmail.com
Doctor of Philology (Dr. habil.), Professor, Professor at the Department of the English Language and Translation Theory and Practice, Linguistics University of Nizhny Novgorod; Professor at the Department of Translation and Communication Theory and Practice, Moscow State Pedagogical University
RússiaDaria Rud
Linguistics University of Nizhny Novgorod
Email: darya.13.3@yandex.ru
Lecturer at the Department of the English Language and Translation Theory and Practice
RússiaBibliografia
- Bashkatova, D. A. (2010). Sovremennyy russkiy diskurs mody = Modern Russian fashion discourse: abstract of PhD thesis in Philology. Moscow. (In Russ.)
- Karasik,V. I. (2002). Yazykovoy krug: lichnost’, kontsepty, diskurs = Language circle: personality, concepts, discourse. Volgograd: Peremena. (In Russ.)
- Bolotova, Yu. S., Moroz, N. Yu. (2016). On the strategies and tactics of fashion discourse. Vestnik of Moscow State Linguistic University. Humanities, 20(759), 21-32. (In Russ.)
- Krivorot, V. V., Vasilyuk, A. S. (2017). Specific features of the discourse of fashion and peculiarities of its translation from English into Russian. Nauka i innovatsii v XXI veke: aktual’nyye voprosy, otkrytiya i dostizheniya (pp. 21-23): proceedings of the IVth International scientific and practical conference, part 3. (In Russ.)
- Gubina, V. V. (2014). Modern Russian language fashion discourse as a subject of philological topology. Vestnik of Moscow State Linguistic University. Linguistics and intercultural communication, 4, 91-97. (In Russ.)
- Syromolotova, E. M., Pomortseva, N. P. (2015). The problem of translating fashion texts from English into Russian. Terra linguae: collection of scientific articles, 2, 168-171. (In Russ.)
- Volkova, T. A. (2022). Diskursivno-kommunikativnaya model’ kak sistema determinant strategii perevoda = Discourse and communication translation model as a system of translation strategy determinants: Senior Doctoral thesis in Philology. Nizhny Novgorod. (In Russ.)
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