Том 12, № 3 (2024)

The article explores the phenomenon of text compactness in Internet communication. Considering the English hashtag, lexical means of implementing compactness, such as abbreviations, acronyms, initialisms and graphical shortenings, are identified. As a result of the study, it was found that abbreviation performs a number of functions in English hashtags.

This article describes and analyzes the functioning of proper names in German literary text. The proper names are systematized by the method of continuous sampling from the texts of fairy tales by the Brothers Grimm. The techniques for rendering proper names when translating the fairy tales under analysis from German into Russian are determined.

The article touches upon the issue of the concept structure. Various linguistic means of verbalization of the imagery component of the concept HOUSE are pointed out. The analysis is carried out using the texts of English prose. The authors come to the conclusion that anthropomorphic and mythological metaphors prevail in the representation of imagery component of the concept HOUSE in English literature.

The article considers stylistic and language means of conveying humor and achieving the comic effect in the prose work “Russendisko” by V. Kaminer. The focus of the study is on the German language used in creative writing which is analyzed from the point of view of achieving the comic effect. 

The article considers the language means of realization of privacy in the English business memoir. The linguistic analysis of the memoir of Richard Branson, the British businessman, and the memoir of Phil Knight, the US entrepreneur, has shown that proper names of certain types is the common lexical means of privacy verbalization.