Audience analysis techniques for launching a new product

Investing in audience research and analysis for a new product launch is the best investment in any business, as information on the portrait of the potential consumer, needs and financial capacity will provide the basis for finding the best business development strategy. Target audience research allows to determine pricing and sales promotion methods with a high degree of accuracy and to choose the most appropriate communication channels for business promotion, which will increase the frequency with which potential customers ask for the purchase of the product. This article presents modern methods of target audience research, identifies the main characteristics of potential consumers of a new educational product and conducts a comprehensive study of the audience of an educational product on mobile video editing.

target audience research, marketing survey, educational product, product launch