The subject of the article is the essential features of leadership, specifics of its implementation in politics and public administration. The features of leadership potential in various historical conditions are presented, and it is emphasized that in the public sphere, the authority of a leader, his/her ideological culture and ideological conviction, status opportunities, and mastery of the art of political maneuver very often play a decisive role. Professional competencies, knowledge of relevant state doctrines and strategic national projections are the leading characterological feature and a determining factor in the quality of leadership and its effectiveness. Methodology: a dialectical-materialistic model in accordance with the principles of science, historicism, consistency and objectivity. Methods: comparative structural and functional analysis, induction and deduction, forecasting and strategic modeling. It has been proven that the dominant ideological and worldview basis that ensures proper leadership effectiveness in the conditions of modern reality is the values of true democracy, legal legality and federalism, social justice, secularism and humanism, and the categorical rejection of positions that are alien to our value matrix. First of all, the ideas of liberal-globalist egocentrism, neo-colonialism, neo-Nazism, and Russophobia. The main criterion for the quality of the ruling elite and its leaders is the quality of people’s lives and the country’s authority in the global community. The article also identifies boundaries between potential and actual leadership, describes the conditions and means of forming, developing, and effectively implementing leadership qualities, and formulates recommendations for the development of the leadership institution, its legal, socio-psychological, and ideological propagandist support